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Personas (Using User Research)

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Project: Trader Joe's Personas

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Team Members: Jenny Truong & Angela Abad

Trader Joe's Interview Guide: 
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  • Collect demographic date
  • Understand buying behaviors and habits 
  • Find out buyer's motivations 
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Screen Shot 2020-01-11 at 11.32.24 PM.pn
Trader Joe's Personas Project: 
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  • Each team member conducted 3 interviews 
  • Made observations 
  • Analyzed our findings 
  • Created Personas  
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Persona Mapping Diagram: ​
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Screen Shot 2020-01-11 at 11.37.54 PM.pn
Persona Mapping Diagram Continued ​
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Screen Shot 2020-01-11 at 11.40.58 PM.pn
Trader Joe Customer Personas: 
Using the persona map above the team was able to come up with personas.
Amanda ​
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Screen Shot 2020-01-11 at 11.43.58 PM.pn
Katelyn 
Screen Shot 2020-01-11 at 11.44.09 PM.pn
Michael 
Screen Shot 2020-01-11 at 11.44.23 PM.pn
Andy
Screen Shot 2020-01-11 at 11.44.29 PM.pn
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